Easy building weakens product stickiness
When AI makes it easy to build, customise, and migrate, customer lock-in becomes doubtful. Pricing and competition follow.
As AI makes it easy to build products, customise them for needs, and migrate as well, customer stickiness becomes doubtful. Companies may see more competition, price war, and in-house tools at customers. Per-seat pricing gets harder when customers face their own economic pressure and expect savings passed on.
Moats that assumed switching cost and scarce builders need a new story. The story may be trust, data gravity, operations, or depth that still takes years. It will not be “we shipped first” alone.
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